Analyzing A Trademark Brand: Absolut Vodka
Thursday, 30. April 2009
Absolut Vodka is one of the most recognizable and innovative brands in the world. Driven by their trademark Absolut ad publications. Absolut Vodka has taken a simple product, and created hundreds of different advertisements. Absolut has stayed ahead of the game with their unique ideas, and consistency within the brand. In this post, we will explore the consistent elements, the unique differences, and several different ad campaigns. Using their product as the star of the show, Absolut has created clever ad campaigns by using simple ideas, and great placement to build a fantastic brand.
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